For over 20 years I worked in marketing and consumer research, across FMCG, retail, and brand strategy. I sat in the rooms where brand decisions get made, working with some of the most well known brand teams in the world: Nestle, Coca Cola, Heineken, Unilever. I understood audiences, insight, and what it takes to build something that genuinely resonates with people.
Then I started my own business. A small family business. And like most founders, I was suddenly doing everything myself: the content, the creative direction, the admin, the strategy. The gap between what I knew was possible and what I had the time and resource to execute was significant.
In 2023, I started using AI tools. Not because I'm technical (I'm not), but because I needed help, and I was willing to figure it out. What happened next changed how I think about building a business entirely. Not because AI did the thinking for me. But because it gave me back enough time and creative headspace to think more clearly, work more intentionally, and build something I was actually proud of.
That experience became The Curation Corner.