I came to AI from the business side.

For over 20 years I worked in marketing, consumer behaviour and strategy, across FMCG and retail, managing six and seven figure portfolios. I sat in the rooms where the big brand decisions get made, with teams at Nestlé, Coca-Cola, Heineken and Unilever. I learned what it takes to build something that actually lands with the people it is for.

Then I left the corporate world, moved down the country and started my own business. A family business, in an industry I knew nothing about, and I built the whole thing myself. The content, the creative, the admin, the strategy, it all landed on me. I knew what good looked like. I just never had the time or the hands to get there.

In 2023 I started using AI. Not because I am technical, I am not, but because I needed the help and I was willing to sit down and figure it out. It gave me back enough time and headspace to think clearly again, and to build something I was proud of. That is where The Curation Corner started.

What I Believe

The thinking behind good brands was always within reach. What held most business owners back was time and confidence, and AI is what finally closes that gap for them. I am here to show non-technical business owners and their teams that this is for them too. I work out loud and share the real version, the parts that worked and the parts that did not.