The Edit
The thinking behind the work.
Essays, ideas, and visual inspiration. Published slowly and with intention. It's not a content feed. It's a point of view.
The Edit
Essays, ideas, and visual inspiration. Published slowly and with intention. It's not a content feed. It's a point of view.
Behind the Build
What building, running, and leaving a business taught me about AI as a thinking tool.
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Behind the Build
How a career pivot, a family business, and covid led me to AI.
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Visual Content
A brand shoot is worth every cent. It's also out of reach for most small business owners, and AI just changed that equation.
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Visual Content
Professional brand imagery without a photography budget. A step-by-step workflow.
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Visual Content
A step-by-step workflow for interior designers using ChatGPT, Claude, and Nano Banana.
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Time & Workflow
An honest look at the AI tools I actually use, and how I ended up using them.
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Time & Workflow
How Claude Design and a free deployment tool gave me a live, secure website without a developer.
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AI Made Simple
What AI Works for Ireland revealed about where small businesses really are, and what's holding them back.
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AI Made Simple
You don't have to hand everything over on day one. Build the relationship at your own pace.
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AI Made Simple
A practical, no-hype guide to starting with AI, from someone who learned it between school runs and client calls.
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AI Made Simple
And why a small business has more of an advantage than you think.
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AI Made Simple
How AI is reshaping women's work, and why upskilling now is the most powerful move you can make.
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Visual Content
How to build a brand identity using AI when you can't afford a branding agency.
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Visual Content
Two AI workflows that change how designers, and any visual creative, build and present ideas.
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